Ice cream is made from dairy products or dairy alternatives and is flavored with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as strawberries or peaches. The ice cream market in Kenya comprises the take-home, impulse, and frozen yoghurt. Impulse ice creams are sold in individual packages or without packaging, purchased mostly under the influence of emotion and desire. Take-home ice creams are multi-serving ice cream tubs, ice cream cakes, and sorbet tubs sold for take-home and bulk consumption. The ice cream in Kenya market size is projected to grow by USD 57 million from 2022 to 2028, registering a CAGR of 7.7 percent, according to a new report by Gen Consulting Company.
This industry report offers market estimates of the Kenya market, followed by a detailed analysis of the product, and distribution channel. The Kenya market data on ice cream can be segmented by product: impulse ice cream, take-home ice cream, frozen yoghurt, others. The take-home ice cream segment held the largest revenue share in 2021. Ice cream market is further segmented by distribution channel: convenience stores, supermarkets and hypermarkets, online retail, others.
The impulse ice cream market is further segmented into single portion dairy ice cream, single portion water ice cream. Furthermore, the take-home ice cream market has been categorized into take-home dairy ice cream, take-home water ice cream.
The report also includes the profiles of leading companies such as Glaciers Products Limited, Mars Incorporated, Nestle S.A., Razco Ltd.
The data-centric report focuses on market trends, status and outlook for segments. With comprehensive coverage of the market across different market segments, the report is a valuable asset for the existing players, new entrants and the future investors.
Why buy this report?
– Get a detailed picture of the Kenya Ice Cream Market
– Identify segments/areas to invest in over the forecast period in the Kenya Ice Cream Market
– Understand the competitive environment, the market’s leading players
– The market estimate for ease of analysis across scenarios in Excel format.
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| REPORT ATTRIBUTE | DETAILS |
|---|---|
| Base Year | 2021 |
| Forecast Year | 2022-2028 |
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