Hair care products are those that help to control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. There are a number of different types of products designed for hair on the market, ranging from simple shampoos, conditioners, deep conditioning hair masks to hair colorants. These products may be designed to wash, detangle, smooth hair, to keep hair in place, or to address specific problems with hair, such as split ends or dryness. Some are meant for daily use, while others are intended for more infrequent use and hair maintenance. Gen Consulting Company predicts hair care products market in Turkey will grow from USD 841 million in 2021 to USD 1,567 million by 2028, achieving a CAGR of 9.3 percent, according to the latest edition of the Hair Care Products Market in Turkey Report.
This industry report offers market estimates of the Turkey market, followed by a detailed analysis of the price range, product, and distribution channel. The Turkey market data on hair care products can be segmented by price range: prestige product, mass product. Among these, the mass product segment was accounted for the highest revenue generator in 2021. Hair care products market is further segmented by product: shampoos, hair colorants, conditioners, perms and relaxants, styling products, hair loss treatments, salon hair care. The shampoos segment is estimated to account for the largest share of the hair care products market in Turkey. Based on distribution channel, the hair care products market is segmented into: supermarkets & hypermarkets, specialty stores, online retailing, others.
The shampoos market is further segmented into standard shampoo, anti-dandruff, 2-in-1 shampoo, kids shampoo, medicated shampoo, others. Furthermore, the hair colorants market has been categorized into permanent colorants, semi-permanent colorants, tone-on-tone colorants, bleachers, highlighters, others. The conditioners market is further divided into traditional conditioner, intensive conditioner, others. The perms and relaxants market is further segmented into perms, relaxants. Furthermore, the styling products market has been categorized into hairspray, hair gel, hair mousse, styling spray, styling creams & waxes, others.
The key players in the hair care products market include Unilever PLC, The Procter & Gamble Company, L’Oreal S.A., Henkel AG & Co. KGaA, Wella AG, Biota Bitkisel Ilac ve Kozmetik Laboratuvarlari AS.
The data-centric report focuses on market trends, status and outlook for segments. With comprehensive coverage of the market across different market segments, the report is a valuable asset for the existing players, new entrants and the future investors.
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