Hair care products are those that help to control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. There are a number of different types of products designed for hair on the market, ranging from simple shampoos, conditioners, deep conditioning hair masks to hair colorants. These products may be designed to wash, detangle, smooth hair, to keep hair in place, or to address specific problems with hair, such as split ends or dryness. Some are meant for daily use, while others are intended for more infrequent use and hair maintenance. Garnering a CAGR of 10.1% from 2022 to 2028, the hair care products market in Latin America is projected to reach worth of USD 26,366 million by 2028-end, according to a new report by Gen Consulting Company.
This industry report offers market estimates of the Latin America market, followed by a detailed analysis of the price range, product, distribution channel, and country. The Latin America market data on hair care products can be segmented by price range: prestige product, mass product. The mass product segment held the largest share of the Latin America hair care products market in 2021 and is anticipated to hold its share during the forecast period. Hair care products market is further segmented by product: shampoos, hair colorants, conditioners, perms and relaxants, styling products, hair loss treatments, salon hair care. In Latin America, the shampoos segment made up the largest share of the hair care products market. Based on distribution channel, the hair care products market is segmented into: supermarkets & hypermarkets, specialty stores, online retailing, others. On the basis of country, the hair care products market also can be divided into: Argentina, Brazil.
The shampoos market is further segmented into standard shampoo, anti-dandruff, 2-in-1 shampoo, kids shampoo, medicated shampoo, others. Furthermore, the hair colorants market has been categorized into permanent colorants, semi-permanent colorants, tone-on-tone colorants, bleachers, highlighters, others. The conditioners market is further divided into traditional conditioner, intensive conditioner, others. The perms and relaxants market is further segmented into perms, relaxants. Furthermore, the styling products market has been categorized into hairspray, hair gel, hair mousse, styling spray, styling creams & waxes, others.
The Latin America hair care products market is highly competitive. The leading players in the 1,5-dihydroxynaphthalene market include Alicorp S.A.A., Colgate-Palmolive Company, Devintex Cosmeticos Ltda., Genomma Lab Internacional SAB de CV, Godrej Group, Henkel AG & Co. KGaA, L’Oreal S.A., Natura & Co, Phitoteraphia Biofitogenia Laboratorial Biota Ltda., The Procter & Gamble Company, Unilever PLC, Wella AG.
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