Hair care products are those that help to control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. There are a number of different types of products designed for hair on the market, ranging from simple shampoos, conditioners, deep conditioning hair masks to hair colorants. These products may be designed to wash, detangle, smooth hair, to keep hair in place, or to address specific problems with hair, such as split ends or dryness. Some are meant for daily use, while others are intended for more infrequent use and hair maintenance. According to Gen Consulting Company, the hair care products market in Kenya is set to achieve an incremental growth of USD 135 million, acelerating at a CAGR of almost 7.9% during the forecast period 2022-2028.
This industry report offers market estimates of the Kenya market, followed by a detailed analysis of the price range, product, and distribution channel. The Kenya market data on hair care products can be segmented by price range: prestige product, mass product. The mass product segment held the largest revenue share in 2021. Hair care products market is further segmented by product: shampoos, hair colorants, conditioners, perms and relaxants, styling products, hair loss treatments, salon hair care. Among these, the shampoos segment was accounted for the highest revenue generator in 2021. Based on distribution channel, the hair care products market is segmented into: supermarkets & hypermarkets, specialty stores, online retailing, others.
The shampoos market is further segmented into standard shampoo, anti-dandruff, 2-in-1 shampoo, kids shampoo, medicated shampoo, others. Furthermore, the hair colorants market has been categorized into permanent colorants, semi-permanent colorants, tone-on-tone colorants, bleachers, highlighters, others. The conditioners market is further divided into traditional conditioner, intensive conditioner, others. The perms and relaxants market is further segmented into perms, relaxants. Furthermore, the styling products market has been categorized into hairspray, hair gel, hair mousse, styling spray, styling creams & waxes, others.
The key players in the hair care products market include L’Oreal S.A., Tiger Consumer Brands Ltd., Unilever PLC, Godrej Group, PZ Cussons Plc.
The data-centric report focuses on market trends, status and outlook for segments. With comprehensive coverage of the market across different market segments, the report is a valuable asset for the existing players, new entrants and the future investors.
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