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Hair Care Products Market in Indonesia
Indonesia hair care products market by price range (prestige product, mass product), by product (shampoos, hair colorants, conditioners, perms and relaxants, styling products, hair loss treatments, salon hair care), by distribution channel (supermarkets & hypermarkets, specialty stores, online retailing, others), industry snapshot, 2022-2028
Hair care products are those that help to control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. There are a number of different types of products designed for hair on the market, ranging from simple shampoos, conditioners, deep conditioning hair masks to hair colorants. These products may be designed to wash, detangle, smooth hair, to keep hair in place, or to address specific problems with hair, such as split ends or dryness. Some are meant for daily use, while others are intended for more infrequent use and hair maintenance. According to latest analysis by Gen Consulting Company, the hair care products in Indonesia market was USD 1,752 million in 2021 and is expected to reach USD 3,142 million in 2028 and register a CAGR of 8.7% during the forecast period, 2022-2028.
This industry report offers market estimates of the Indonesia market, followed by a detailed analysis of the price range, product, and distribution channel. The Indonesia market data on hair care products can be segmented by price range: prestige product, mass product. In Indonesia, the mass product segment made up the largest share of the hair care products market. Hair care products market is further segmented by product: shampoos, hair colorants, conditioners, perms and relaxants, styling products, hair loss treatments, salon hair care. The shampoos segment captured the largest share of the market in 2021. Based on distribution channel, the hair care products market is segmented into: supermarkets & hypermarkets, specialty stores, online retailing, others.
The shampoos market is further segmented into standard shampoo, anti-dandruff, 2-in-1 shampoo, kids shampoo, medicated shampoo, others. Furthermore, the hair colorants market has been categorized into permanent colorants, semi-permanent colorants, tone-on-tone colorants, bleachers, highlighters, others. The conditioners market is further divided into traditional conditioner, intensive conditioner, others. The perms and relaxants market is further segmented into perms, relaxants. Furthermore, the styling products market has been categorized into hairspray, hair gel, hair mousse, styling spray, styling creams & waxes, others.
The prominent players operating in the Indonesia hair care products market include Unilever PLC, The Procter & Gamble Company, L’Oreal S.A., Lion Corporation, Mandom Corporation.
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