According to Gen Consulting Company, the global marketing analytics market is set to achieve an incremental growth of USD 5 billion, acelerating at a CAGR of almost 14.9% during the forecast period 2022-2028.

This industry report offers market estimates of the global market, followed by a detailed analysis of the deployment mode, organization size, application, end user, and region. The global market data on marketing analytics can be segmented by deployment mode: on-premise, cloud. The cloud segment held the largest revenue share in 2021. Marketing analytics market is further segmented by organization size: large enterprises, small and medium enterprises (SMEs). Among these, the large enterprises segment was accounted for the highest revenue generator in 2021. Based on application, the marketing analytics market is segmented into: content marketing, email marketing, search engine marketing, social media marketing, others. The social media marketing segment captured the largest share of the market in 2021. On the basis of end user, the marketing analytics market also can be divided into: consumer-packaged goods, financial, healthcare, hospitality and tourism, media and entertainment, retail. According to the research, the consumer-packaged goods segment had the largest share in the global marketing analytics market. Marketing analytics market by region is categorized into: Asia Pacific, Europe, North America, Rest of the World (RoW).

The global marketing analytics market is highly competitive. Top players covered in Global Marketing Analytics Market Study are Accenture plc, Adobe Inc., Experian plc, IBM Corporation, Microsoft Corporation, Oracle Corporation, Pegasystems Inc., SAP SE, SAS Institue Inc., Teradata Corporation, Wipro Ltd.

The data-centric report focuses on market trends, status and outlook for segments. With comprehensive market assessment across the major geographies, the report is a valuable asset for the existing players, new entrants and the future investors.

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