A deodorant is a substance designed to eliminate odor. Deodorant products work in one of two ways – by preventing sweat from occurring, or by allowing it to occur but preventing bacterial activity that decomposes sweat on the skin. Conventional deodorants are often made with sweat-blocking and pore clogging aluminum, antibacterial agents such as triclosan, parabens, petrochemicals, and synthetic fragrances. According to market research study published by Gen Consulting Company, the market size of the global deodorants sector is expected to rise by USD 12 billion with a CAGR of 6.3% by the end of 2028. The increasing awareness about hygiene and the availability of varied fragrances in different formats has led to the growth of the deodorants market. Additionally, the abundance of male grooming products supplemented by the growing demand for on-demand antiperspirants are expected to fuel the growth of the deodorants market altogether.

This industry report offers market estimates of the global market, followed by a detailed analysis of the product, price range, packaging type, distribution channel, and region. The global market data on deodorants can be segmented by product: aerosols and sprays, roll-ons, sticks, others. Deodorants market is further segmented by price range: mass product, premium product. Based on packaging type, the deodorants market is segmented into: metal, plastic, others. On the basis of distribution channel, the deodorants market also can be divided into: e-commerce, specialty stores, supermarkets & hypermarkets, others. Deodorants market by region is categorized into: Asia Pacific, Europe, Latin America, Middle East and Africa, North America.

The global deodorants market is highly competitive. The prominent players operating in the global deodorants market include Amway Corporation, Angelini Group, Bath & Body Works Inc., Beiersdorf AG, Church & Dwight Co. Inc., Colgate-Palmolive Company, Corporacion Belcorp, Corporacion Yanbal International, Coty Inc., Fine Today Shiseido Co. Ltd. (K.K. Oriental Beauty Holding), Grupo Boticario, Henkel AG & Co. KGaA, High Ridge Brands Co., ITC Limited, Kao Corporation, Lion Corporation, L’Oreal S.A., Mandom Corporation, Mirato S.p.A., Natura & Co, Oriflame Cosmetics S.A., Parfums de Coeur Ltd., Revlon Inc., The Bolton Group, The Procter & Gamble Company (P&G), Unilever PLC, Victoria’s Secret & Co., Vini Cosmetics Private Limited, Wipro Limited, Yves Rocher sa.

The data-centric report focuses on market trends, status and outlook for segments. With comprehensive market assessment across the major geographies, the report is a valuable asset for the existing players, new entrants and the future investors.

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