Global Baby Toys Market


Product Code: GC02380R Industry: Region:

Toys enhance cognitive behavior and stimulate creativity. They aid in the development of physical and mental skills which are necessary in later life. The global baby toys market is anticipated to increase by USD 3 billion till 2028 at an average annual growth of 3.8 percent as per the latest report by Gen Consulting Company.

The report provides in-depth analysis and insights regarding the current global market scenario, latest trends and drivers into global baby toys market. It offers an exclusive insight into various details such as market size, key trends, competitive landscape, growth rate and market segments. This study also provides an analysis of the impact of the COVID-19 crisis on the baby toys industry.

This industry report offers market estimates and forecasts of the global market, followed by a detailed analysis of the product, distribution channel, end user, and region. The global market for baby toys can be segmented by product: action toys, arts & crafts, board games, construction toys, dolls, rattles & musical toys, vehicles, others. The dolls segment held the largest share of the global baby toys market in 2021 and is anticipated to hold its share during the forecast period. Baby toys market is further segmented by distribution channel: supermarkets & hypermarkets, specialty stores, e-commerce, others. Based on end user, the baby toys market is segmented into: infants, toddlers. On the basis of region, the baby toys market also can be divided into: North America, Asia Pacific, Europe, Rest of the World (ROW).

By product:
– action toys
– arts & crafts
– board games
– construction toys
– dolls
– rattles & musical toys
– vehicles
– others

By distribution channel:
– supermarkets & hypermarkets
– specialty stores
– e-commerce
– others

By end user:
– infants
– toddlers

By region:
– North America
– Asia Pacific
– Europe
– Rest of the World (ROW)

The report also provides a detailed analysis of several leading baby toys market vendors that include Bandai Namco Holdings Inc., Basic Fun, Inc., Hasbro, Inc., Horst Brandstatter Holding GmbH, Kids II, Inc., Lego A/S (Kirkbi A/S), Mattel, Inc., Nintendo Co., Ltd., Spin Master Ltd., Tomy Company, Ltd., among others.

Historical & Forecast Period
This research report provides analysis for each segment from 2018 to 2028 considering 2021 to be the base year.

Scope of the Report
– To analyze and forecast the market size of the global baby toys market.
– To classify and forecast the global baby toys market based on product, distribution channel, end user, region.
– To identify drivers and challenges for the global baby toys market.
– To examine competitive developments such as mergers & acquisitions, agreements, collaborations and partnerships, etc., in the global baby toys market.
– To identify and analyze the profile of leading players operating in the global baby toys market.

Why Choose This Report
– Gain a reliable outlook of the global baby toys market forecasts from 2022 to 2028 across scenarios.
– Identify growth segments for investment.
– Stay ahead of competitors through company profiles and market data.
– The market estimate for ease of analysis across scenarios in Excel format.
– Strategy consulting and research support for three months.
– Print authentication provided for the single-user license.

Global Baby Toys Market

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Global Baby Toys Market - Report Scope


Base Year


Forecast Year


CAGR (2022-2028)




Key Players

Bandai Namco Holdings Inc., Basic Fun Inc., Hasbro Inc., Horst Brandstatter Holding GmbH, Kids II Inc., Lego A/S (Kirkbi A/S), Mattel Inc., Nintendo Co. Ltd., Spin Master Ltd., Tomy Company Ltd.

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