Feminine Hygiene Products Market in Turkey
Turkey feminine hygiene products market by product (pantyliners, sanitary napkins/pads, tampons, others), by distribution channel (beauty specialty stores and pharmacies, convenience stores, online retail stores, supermarkets and hypermarkets, others), industry snapshot, 2022-2028
Feminine hygiene products are personal care products used during menstruation, vaginal discharge, and other bodily functions related to the vulva and vagina. Products that are used during menstruation may also be called menstrual hygiene products, including menstrual pads, tampons, pantyliners, menstrual cups, menstrual sponges and period panties. Good menstrual hygiene management (MHM) plays a fundamental role in enabling women, girls, and other menstruators to reach their full potential. Menstrual blood, when released from the body attracts various organisms, which multiply in the warmth of the blood, and cause irritation, rashes or urinary tract infections. When girls and women have access to safe and affordable sanitary materials to manage their menstruation, they decrease their risk of infections. This can have cascading effects on overall sexual and reproductive health, including reducing teen pregnancy, maternal outcomes, and fertility. Poor menstrual hygiene, however, can pose serious health risks, like reproductive and urinary tract infections which can result in future infertility and birth complications. According to Gen Consulting Company, the feminine hygiene products market in Turkey is set to achieve an incremental growth of USD 463 million, acelerating at a CAGR of almost 11.7% during the forecast period 2022-2028.
This industry report offers market estimates of the Turkey market, followed by a detailed analysis of the product, and distribution channel. The Turkey market data on feminine hygiene products can be segmented by product: pantyliners, sanitary napkins/pads, tampons, others. Feminine hygiene products market is further segmented by distribution channel: beauty specialty stores and pharmacies, convenience stores, online retail stores, supermarkets and hypermarkets, others.
The sanitary napkins/pads market is further segmented into thin pads, regular pads. The regular pads segment captured the largest share of the market in 2021 and is expected to maintain its dominance during the forecast period.
The key players in the feminine hygiene products market include The Procter & Gamble Company (P&G), Hayat Holding A.S., Kimberly-Clark Corporation, Eruslu Saglik Urunleri San ve Tic A.S.
The data-centric report focuses on market trends, status and outlook for segments. With comprehensive coverage of the market across different market segments, the report is a valuable asset for the existing players, new entrants and the future investors.
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