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Deodorants Market in North America
North America deodorants market by product (aerosols and sprays, roll-ons, sticks, others), by price range (mass product, premium product), by packaging type (metal, plastic, others), by distribution channel (e-commerce, specialty stores, supermarkets & hypermarkets, others), by country (USA, Canada), industry snapshot, 2022-2028
A deodorant is a substance designed to eliminate odor. Deodorant products work in one of two ways – by preventing sweat from occurring, or by allowing it to occur but preventing bacterial activity that decomposes sweat on the skin. Conventional deodorants are often made with sweat-blocking and pore clogging aluminum, antibacterial agents such as triclosan, parabens, petrochemicals, and synthetic fragrances. According to Gen Consulting Company, the deodorants market in North America is set to achieve an incremental growth of USD 2 billion, acelerating at a CAGR of almost 3.9% during the forecast period 2022-2028. The increasing awareness about hygiene and the availability of varied fragrances in different formats has led to the growth of the deodorants market. Additionally, the abundance of male grooming products supplemented by the growing demand for on-demand antiperspirants are expected to fuel the growth of the deodorants market altogether.
This industry report offers market estimates of the North America market, followed by a detailed analysis of the product, price range, packaging type, distribution channel, and country. The North America market data on deodorants can be segmented by product: aerosols and sprays, roll-ons, sticks, others. Deodorants market is further segmented by price range: mass product, premium product. Based on packaging type, the deodorants market is segmented into: metal, plastic, others. On the basis of distribution channel, the deodorants market also can be divided into: e-commerce, specialty stores, supermarkets & hypermarkets, others. Deodorants market by country is categorized into: USA, Canada.
The North America deodorants market is highly competitive. Some of the leading companies operating in the market are Bath & Body Works Inc., Church & Dwight Co. Inc., Colgate-Palmolive Company, Henkel AG & Co. KGaA, High Ridge Brands Co., Kao Corporation, Parfums de Coeur Ltd., Revlon Inc., The Procter & Gamble Company (P&G), The Village Company, Unilever PLC, Victoria’s Secret & Co.
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