A deodorant is a substance designed to eliminate odor. Deodorant products work in one of two ways – by preventing sweat from occurring, or by allowing it to occur but preventing bacterial activity that decomposes sweat on the skin. Conventional deodorants are often made with sweat-blocking and pore clogging aluminum, antibacterial agents such as triclosan, parabens, petrochemicals, and synthetic fragrances. The deodorants in Kenya market size is projected to grow by USD 22 million from 2022 to 2028, registering a CAGR of 7.4 percent, according to a new report by Gen Consulting Company. The increasing awareness about hygiene and the availability of varied fragrances in different formats has led to the growth of the deodorants market. Additionally, the abundance of male grooming products supplemented by the growing demand for on-demand antiperspirants are expected to fuel the growth of the deodorants market altogether.

This industry report offers market estimates of the Kenya market, followed by a detailed analysis of the product, price range, packaging type, and distribution channel. The Kenya market data on deodorants can be segmented by product: aerosols and sprays, roll-ons, sticks, others. Deodorants market is further segmented by price range: mass product, premium product. Based on packaging type, the deodorants market is segmented into: metal, plastic, others. On the basis of distribution channel, the deodorants market also can be divided into: e-commerce, specialty stores, supermarkets & hypermarkets, others.

The Kenya deodorants market is highly competitive. The deodorants market is dominated by key players, which are Beiersdorf AG, Unilever PLC, Henkel AG & Co. KGaA, Rasasi Perfumes Industry LLC, PZ Cussons Plc, L’Oreal S.A., Buyline Industries Ltd., The Procter & Gamble Company (P&G), Bausch Health Companies Inc.

The data-centric report focuses on market trends, status and outlook for segments. With comprehensive coverage of the market across different market segments, the report is a valuable asset for the existing players, new entrants and the future investors.

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