Deodorants Market in Italy
Italy deodorants market by product (aerosols and sprays, roll-ons, sticks, others), by price range (mass product, premium product), by packaging type (metal, plastic, others), by distribution channel (e-commerce, specialty stores, supermarkets & hypermarkets, others), industry snapshot, 2022-2028
A deodorant is a substance designed to eliminate odor. Deodorant products work in one of two ways – by preventing sweat from occurring, or by allowing it to occur but preventing bacterial activity that decomposes sweat on the skin. Conventional deodorants are often made with sweat-blocking and pore clogging aluminum, antibacterial agents such as triclosan, parabens, petrochemicals, and synthetic fragrances. The deodorants in Italy market is expected to increase by USD 78 million, at a compound annual growth rate (CAGR) of 2.3% from 2022 to 2028, according to the latest edition of the Deodorants Market in Italy Report. The increasing awareness about hygiene and the availability of varied fragrances in different formats has led to the growth of the deodorants market. Additionally, the abundance of male grooming products supplemented by the growing demand for on-demand antiperspirants are expected to fuel the growth of the deodorants market altogether.
This industry report offers market estimates of the Italy market, followed by a detailed analysis of the product, price range, packaging type, and distribution channel. The Italy market data on deodorants can be segmented by product: aerosols and sprays, roll-ons, sticks, others. Deodorants market is further segmented by price range: mass product, premium product. Based on packaging type, the deodorants market is segmented into: metal, plastic, others. On the basis of distribution channel, the deodorants market also can be divided into: e-commerce, specialty stores, supermarkets & hypermarkets, others.
The Italy deodorants market is highly competitive. The key players in the deodorants market include Unilever PLC, Mirato S.p.A., The Bolton Group, Beiersdorf AG, Angelini Group, Gruppo Sodalis Srl, L’Oreal S.A., Henkel AG & Co. KGaA, Paglieri S.p.A., Yves Rocher sa.
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