Deodorants Market in India
India deodorants market by product (aerosols and sprays, roll-ons, sticks, others), by price range (mass product, premium product), by packaging type (metal, plastic, others), by distribution channel (e-commerce, specialty stores, supermarkets & hypermarkets, others), industry snapshot, 2022-2028
A deodorant is a substance designed to eliminate odor. Deodorant products work in one of two ways – by preventing sweat from occurring, or by allowing it to occur but preventing bacterial activity that decomposes sweat on the skin. Conventional deodorants are often made with sweat-blocking and pore clogging aluminum, antibacterial agents such as triclosan, parabens, petrochemicals, and synthetic fragrances. According to latest analysis by Gen Consulting Company, the deodorants market in India is poised to grow by USD 441 million during 2022-2028, progressing at a CAGR of 8.6% during the forecast period. The increasing awareness about hygiene and the availability of varied fragrances in different formats has led to the growth of the deodorants market. Additionally, the abundance of male grooming products supplemented by the growing demand for on-demand antiperspirants are expected to fuel the growth of the deodorants market altogether.
This industry report offers market estimates of the India market, followed by a detailed analysis of the product, price range, packaging type, and distribution channel. The India market data on deodorants can be segmented by product: aerosols and sprays, roll-ons, sticks, others. Deodorants market is further segmented by price range: mass product, premium product. Based on packaging type, the deodorants market is segmented into: metal, plastic, others. On the basis of distribution channel, the deodorants market also can be divided into: e-commerce, specialty stores, supermarkets & hypermarkets, others.
The India deodorants market is highly competitive. The leading players in the deodorants market include Vini Cosmetics Private Limited, ITC Limited, Unilever PLC, Beiersdorf AG, Raymond Ltd., McNROE Consumer Products Private Limited, Vanesa Care Pvt. Ltd., Marico Limited, CavinKare Pvt Ltd., TTK Healthcare Ltd., Nike Inc., The Procter & Gamble Company (P&G), Wipro Limited, Coty Inc., Oriflame Cosmetics S.A.
The data-centric report focuses on market trends, status and outlook for segments. With comprehensive coverage of the market across different market segments, the report is a valuable asset for the existing players, new entrants and the future investors.
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