Deodorants Market in Germany


Product Code: GP03005I Industry: Region:

A deodorant is a substance designed to eliminate odor. Deodorant products work in one of two ways – by preventing sweat from occurring, or by allowing it to occur but preventing bacterial activity that decomposes sweat on the skin. Conventional deodorants are often made with sweat-blocking and pore clogging aluminum, antibacterial agents such as triclosan, parabens, petrochemicals, and synthetic fragrances. Gen Consulting Company predicts the deodorants market in Germany will grow from USD 1,112 million in 2021 to USD 1,369 million by 2028, achieving a compound annual growth rate (CAGR) of 3 percent. The increasing awareness about hygiene and the availability of varied fragrances in different formats has led to the growth of the deodorants market. Additionally, the abundance of male grooming products supplemented by the growing demand for on-demand antiperspirants are expected to fuel the growth of the deodorants market altogether.

This industry report offers market estimates of the Germany market, followed by a detailed analysis of the product, price range, packaging type, and distribution channel. The Germany market data on deodorants can be segmented by product: aerosols and sprays, roll-ons, sticks, others. Deodorants market is further segmented by price range: mass product, premium product. Based on packaging type, the deodorants market is segmented into: metal, plastic, others. On the basis of distribution channel, the deodorants market also can be divided into: e-commerce, specialty stores, supermarkets & hypermarkets, others.

The Germany deodorants market is highly competitive. The deodorants market is dominated by key players, which are Unilever PLC, Beiersdorf AG, Henkel AG & Co. KGaA, Coty Inc., Li & Fung Limited, L’Oreal S.A., The Shaneel Group, Sebapharma GmbH & CO. KG, fit GmbH, Johnson & Johnson (J&J), Weleda AG, LVMH Moet Hennessy Louis Vuitton SA (LVMH).

The data-centric report focuses on market trends, status and outlook for segments. With comprehensive coverage of the market across different market segments, the report is a valuable asset for the existing players, new entrants and the future investors.

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Deodorants Market in Germany

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Deodorants Market in Germany - Report Scope


Base Year


Forecast Year


CAGR (2022-2028)




Key Players

Unilever PLC, Beiersdorf AG, Henkel AG & Co. KGaA, Coty Inc., Li & Fung Limited, L'Oreal S.A., The Shaneel Group, Sebapharma GmbH & CO. KG, fit GmbH, Johnson & Johnson (J&J), Weleda AG, LVMH Moet Hennessy Louis Vuitton SA (LVMH)

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