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Air Freshener Market in Malaysia
Malaysia air freshener market by product type (aerosols, car, plug in/electric, slow release), industry snapshot, 2022-2028
Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. According to latest analysis by Gen Consulting Company, the air freshener market in Malaysia is poised to grow by USD 38 million during 2022-2028, progressing at a CAGR of 7.5% during the forecast period. Rising demand for air care and increase in concerns over indoor air quality have led to a high demand for air fresheners worldwide. The demand is further fueled by the rapid growth in car sales, surge in number of pet ownerships, and increase in consumers’ willingness to use premium air fresheners.
This industry report offers market estimates of the Malaysia market, followed by a detailed analysis of the product type. The Malaysia market data on air freshener can be segmented by product type: aerosols, car, plug in/electric, slow release. Among these, the slow release segment was accounted for the highest revenue generator in 2021.
The air freshener market is dominated by key players, which are The Procter & Gamble Company (P&G), S.C. Johnson & Son Inc., Reckitt Benckiser Group plc.
The data-centric report focuses on market trends, status and outlook for segments. With comprehensive coverage of the market across different market segments, the report is a valuable asset for the existing players, new entrants and the future investors.
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