市场概况

The global digital health market was valued at USD 328.3 十亿 2022 and is forecast to reach USD 1,037 十亿 2029, reflecting a compound annual growth rate of 17.2% during the projected period. This robust growth is fueled by the rising worldwide adoption of digital technologies in healthcare and the critical role of digital wellness in maintaining physical, social, and emotional well-being.

在北美, key growth drivers include high smartphone penetration, advancements in wireless coverage networks, and the prevalence of conditions affecting wellness that can be addressed via digital health. Telehealth has become especially crucial amid the COVID-19 pandemic, with policies removing barriers leading to accelerated adoption. Emerging technologies like robotics, artificial intelligence (人工智能), 可穿戴设备, and data analytics are also driving more personalized, improved healthcare outcomes.

Specifically, robotics and AI are playing integral roles in procedures, treatment, and care management. Wearable devices allow remote patient monitoring while advanced data analytics enables tailored diagnosis and therapy based on an individual’s symptoms and needs.

While smartphone and tablet adoption in developing regions like Africa represents strong growth opportunities, risks around security and privacy remain key challenges for the global digital health market. Maintaining confidentiality and access controls for sensitive medical data will be imperative.

市场细分

The global digital health market is segmented based on several factors:
By Offering – Digital health, digital wellness
By Type – 软件 & 服务, 可穿戴设备
– 软件 & 服务 – eHealth, mHealth
– 可穿戴设备 – Ear-worn, 智能手表, smart patches, 头戴式显示器, wristbands, 智能服装
By Age Group – Pediatric, 成年人, geriatric
By Care Provider – 医院, 家庭护理设置 & individuals, 诊所 & 门诊手术中心, 其他的
By Geography – 北美 (我们, 加拿大), 欧洲 (德国, 法国, 英国, 意大利, 西班牙), 亚太地区 (中国, 日本, 印度, 韩国, 澳大利亚), 拉美 (巴西, 墨西哥, 阿根廷), 中东 & 非洲 (南非, 沙特阿拉伯, 火鸡)

The global digital health and wellness market can be categorized into two key offerings – digital health and digital wellness.

这些, digital health accounted for the majority share at 56.8% of the overall market in 2022. Digital health involves the convergence of digital technologies with healthcare delivery and medicine to enhance outcomes and efficiency.

Specifically, digital health leverages advances in mobile health, telehealth, electronic health records, 可穿戴设备, and analytic technologies to personalize and improve prevention, diagnosis, and treatment of disease. It also enables proactive lifestyle modifications for better population health through digitally-connected care.

By digitizing data and care pathways, digital health aims to provide more patient-centered, effective healthcare. Key focus areas include remote patient monitoring, telemedicine expansion, digital therapeutics, and data analytics to tailor treatments

The digital health and wellness market can be further segmented by type into software & services and wearables. 这些, 软件 & services make up the majority share at 61.5% of the digital health market. The high market share for digital health software and services is attributed to their roles in reducing paperwork, managing patient data, and enabling telemedicine for improved care coordination.

Specifically, electronic health record (EHR) systems and other digital healthcare software streamline data storage and exchange between providers to better track patient medical history. Patient portals and mobile health apps also provide convenience and promote engagement.

同时, telemedicine platforms enable remote virtual consultations through videoconferencing and data sharing, expanding access. This software-based connectivity and convenience have been especially crucial during the COVID-19 pandemic.

另一方面, wearables like smartwatches and fitness trackers allow patients to monitor health parameters in real-time. Their role in driving digital health is expanding as technology improves.

The global digital health and wellness market can be segmented demographically into pediatric, adult, and geriatric age groups. Adults are the key demographic driving digital health adoption, accounting for the majority market share. Adults are focused on leveraging digital technologies to track health and fitness parameters.

Digital health tools like wearable devices and mobile apps assist adults in monitoring exercise vital signs, athletic performance, 睡眠方式, and overall well-being. Adults are increasingly using smartwatches, 健身追踪器, and health apps to optimize workout routines, ensure safety during high exertion activities, and manage exercise recovery.

The health-conscious adult segment is also utilizing nutrition and meditation apps, telehealth consultations, and health management software. Digital conveniences provide personalized preventive care. With their emphasis on tracking fitness progress and managing healthcare needs, adults have the highest utilization of digital health offerings compared to pediatric and geriatric groups. This adoption is expected to grow steadily as technology improves.

The global digital health and wellness market can be analyzed geographically across the following regions – 北美, 欧洲, 亚太 (亚太地区), 拉美, and Middle East & 非洲. 在这些当中, the Asia-Pacific (亚太地区) region accounts for the largest market share and is the key growth region for digital health. APAC’s market leadership is fueled by the high prevalence of mental health conditions and rising healthcare expenditure, especially on digital technologies.

For instance, the Western Pacific Region, which includes China, Japan and Australia, faces a higher burden of depressive and anxiety disorders compared to global averages. This is driving adoption of mental wellness apps and telepsychiatry. 同时, healthcare spending across APAC is increasing rapidly, with a large proportion focused on “smart hospitals”, telemedicine, 可穿戴设备, and health data analytics. APAC governments are prioritizing nationwide digital health initiatives.

Europe is the second largest region by digital health adoption, led by the U.K., 德国, France and Nordics. Europe is witnessing rising utilization of advanced medical-grade wearables and AI-based diagnosis/treatment apps for improved mental wellbeing.

竞争格局

The global digital health and wellness market is highly fragmented, with numerous vendors operating globally and domestically. Key vendors include Apple Inc., BBK Electronics Corporation, Big Health, 公司, Calm.com, 公司, CogniFit Ltd., Curalinc, 有限责任公司, Epitel, 公司, Fitbit International Limited (Google LLC), Ginger.io, 公司, Global Kinetics Inc., Headspace, 公司, HealthUnlocked Holdings Limited, 华为技术有限公司, 有限公司, Koa Health B.V., MyndYou, 公司, Oxford VR Ltd, PSICO SMART APPS, S.L., PsyCurio GmbH, Rani Therapeutics Holdings, 公司, 三星电子公司, 有限公司, Talkspace, 公司, Teladoc Health, 公司, Twill Inc., Vivify Health, 公司, 小米公司, 除其他外. External players from the health and fitness sector have also entered the market, leading to mergers and acquisitions. These players aim to expand their offerings and strengthen their presence in the industry.

报告范围

To analyze and forecast the market size of the global digital health and wellness market.
To classify and forecast the global digital health and wellness market based on offering, 类型, age-group, care provider, 地理.
To identify drivers and challenges for the global digital health and wellness market.
检查合并等竞争性发展 & 收购, 协议, 合作与伙伴关系, ETC。, in the global digital health and wellness market.
To identify and analyze the profile of leading players operating in the global digital health and wellness market.

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