市場概況

The global children’s wear market is projected to reach USD 324.3 10億まで 2029, のCAGRを示しています 4.1% その間 2023-2029 forecast period. Children’s clothing, made from soft, comfortable fabrics and designed for play and rest, represents a profitable apparel segment poised to outperform men’s and women’s wear. This growth trajectory is driven by favorable demographic and economic trends such as rising disposable incomes and an expanding working population base. Additional factors fueling the success of children’s wear include product customization, innovation, and affordable price points catering to parents.

Matching outfits and “twinning” clothes are increasingly popular among children and parents owing to the ability to customize, along with appealing innovative designs, trusted brands, and budget-friendly options. Celebrity parents often promote coordinating styles with their children, which helps drive interest and demand. Child celebrities on social media experimenting with the latest trends also attract their young followers while providing inspiration, further boosting the market. 例えば, the Instagram account “Kikiandshrads” creatively markets children’s fashions. 全体, social media and aligning with children’s preferences will continue contributing to market growth.

Parents enjoy showcasing matching children’s outfits on platforms like Instagram, YouTube, and Snapchat. “Twinning” with kids represents a popular social media theme. Retailers such as John Lewis offer mini-me collections with coordinating adult and children’s styles. Scientific research indicates celebrity endorsements can improve product recall. Children’s wear brands increasingly leverage celebrity influencers on social media for promotions. The combined power of celebrity influence and social media is expected to positively shape the children’s wear market going forward.

市場セグメンテーション

市場はさまざまな要因に基づいて分割されます, including Type, 流通経路, and Geography.

Segmentation by Type
Apparel
履物
Other Product Types

流通チャネルによるセグメンテーション
Offline Retail Stores
Online Retail Stores

地理によるセグメンテーション
北米 – アメリカ, カナダ, メキシコ, そして北米の残り
ヨーロッパ – イギリス, ドイツ, フランス, イタリア, スペイン, ロシア, およびその他のヨーロッパ
アジア太平洋地域 – 中国, 日本, インド, オーストラリア, およびその他のアジア太平洋地域
ラテンアメリカ – ブラジル, アルゼンチン, およびその他のラテンアメリカ諸国
中東とアフリカ – サウジアラビア, 南アフリカ, およびその他の中東およびアフリカ

Growth trends in the global children’s wear market vary across regions, with the United States, 中国, ドイツ, イギリス, and India representing the largest markets presently. しかし, smaller emerging markets are forecast to experience higher growth rates compared to these dominant countries. 例えば, while Germany ranks among the top five, its projected growth lags behind developing economies such as Japan, ブラジル, and South Africa.

In the United States, the children’s wear market generated revenues of USD 51 億で 2022, のCAGRを示しています 1.7% over the 2023-2029 期間. Growth is being fueled by the popularity of gender-neutral clothing and brands offering inclusive sizing options to meet young parents’ demands.

The Asia-Pacific region is expected to capture a significant share of the children’s wear market during the forecast period. This is attributable to the expanding infant population and rises in household income, especially in India and China. These factors are projected to drive greater consumer expenditure on children’s apparel and footwear. Aggressive promotional activities by retailers, rapid urbanization, and the emergence of e-commerce platforms will also propel market growth across Asia-Pacific.

Key players operating in Asia-Pacific are focusing on innovation to attract a wider consumer base. 例えば, brands like Uniqlo are incorporating features such as non-toxic materials, UV ray protection, and water-repellent coatings to ensure comfort and safety for children. Retailers are also opening luxury boutiques to serve the flourishing demand for high-end children’s clothing in the region.

競争環境

Prominent companies like Adidas AG, Anta Sports Products Limited, Benetton Group S.R.L., Burberry Group plc, Carter's Inc., ドルチェ & Gabbana Luxembourg S.A.R.L., H & M Hennes & Mauritz AB, Mothercare plc, Nike Inc., 勇敢なS.P.Aのみ, Puma SE, Shenzhen Balabala Electronic Commerce Co. 株式会社, The Gap Inc., and Uniqlo Co. 株式会社. compete in the children’s wear market. To maintain a competitive edge, these players employ strategies such as investments, product innovations, mergers and acquisitions, とパートナーシップ. They also focus on targeted marketing initiatives and expanding their product range with new designs. These efforts aim to enhance their market positioning and effectively cater to specific consumer demographics.

最近の業界の発展

Nike announced the launch of the Jordan Brand’s 23/7 shoe for children in January 2023. The shoe prioritizes comfort and is available in various colorways that pay homage to significant moments and influential figures associated with the Jordan brand.

In June 2022, Carter’s Inc. partnered with Super League Gaming to release a new Roblox game called “Fashion Runway” under the Carter’s brand.

During Milan Fashion Week in March 2022, United Colors of Benetton revealed plans to renovate its Corso Vittorio Emanuele location to align it with the brand’s new metaverse store. Both stores were set to open simultaneously, offering a similar experiential atmosphere.

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