Hair care products are those that help to control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. There are a number of different types of products designed for hair on the market, ranging from simple shampoos, conditioners, deep conditioning hair masks to hair colorants. These products may be designed to wash, detangle, smooth hair, to keep hair in place, or to address specific problems with hair, such as split ends or dryness. Some are meant for daily use, while others are intended for more infrequent use and hair maintenance. The hair care products market in Georgia is likely to register a CAGR of over 6.1% with an incremental growth of USD 22 million during the forecast period 2022-2028.

This industry report offers market estimates of the Georgia market, followed by a detailed analysis of the price range, product, and distribution channel. The Georgia market data on hair care products can be segmented by price range: prestige product, mass product. According to the research, the mass product segment had the largest share in the hair care products market in Georgia. Hair care products market is further segmented by product: shampoos, hair colorants, conditioners, perms and relaxants, styling products, hair loss treatments, salon hair care. In 2021, the shampoos segment made up the largest share of revenue generated by the hair care products market. Based on distribution channel, the hair care products market is segmented into: supermarkets & hypermarkets, specialty stores, online retailing, others.

The shampoos market is further segmented into standard shampoo, anti-dandruff, 2-in-1 shampoo, kids shampoo, medicated shampoo, others. Furthermore, the hair colorants market has been categorized into permanent colorants, semi-permanent colorants, tone-on-tone colorants, bleachers, highlighters, others. The conditioners market is further divided into traditional conditioner, intensive conditioner, others. The perms and relaxants market is further segmented into perms, relaxants. Furthermore, the styling products market has been categorized into hairspray, hair gel, hair mousse, styling spray, styling creams & waxes, others.

As of 2021, the major players in the Georgia hair care products market were L’Oreal S.A., The Procter & Gamble Company, Unilever PLC, Henkel AG & Co. KGaA, Gruppo Sodalis Srl, Wella AG.

The data-centric report focuses on market trends, status and outlook for segments. With comprehensive coverage of the market across different market segments, the report is a valuable asset for the existing players, new entrants and the future investors.

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