A customer data platform (CDP) is technology that allows businesses to pull in customer data from any channel, system, or data stream to build a unified customer profile. These tools usually include a customer database and automation, as well as management resources for multichannel campaigns, real-time customer interactions, and connected data. A CDP combines all of that data in real time for companies, allowing them to offer hyper-personalized experiences for customers. 根据 Gen Consulting 公司发布的市场研究报告, the global customer data platform market stood at around USD 1,887 百万 2022 预计将升至美元价值 7,635 百万 2029 结尾, 从而获得了复合年增长率 22.1% 期间 2023-2029. CDPs are useful as a central database for user-level data. They tie together databases that traditionally don’t share data, like marketing platforms, service software, and ecommerce engines.CDPs are useful as a central database for user-level data. They tie together databases that traditionally don’t share data, like marketing platforms, service software, and ecommerce engines.

该报告涵盖了市场规模和增长, 分割, 区域细分, 竞争格局, trends and strategies for global customer data platform market. 它提供了对市场的定量分析，使利益相关者能够利用当前的市场机会. 该报告还根据市场趋势和主要竞争对手的方法确定了最重要的机会和战略细分市场.

该行业报告提供了全球市场的市场估计和预测, 接下来详细分析部署模式, 组织规模, 最终用户, 和地区. The global market for customer data platform can be segmented by deployment mode: 云, 本地部署. The cloud segment held the largest share of the global customer data platform market in 2022 预计在预测期内将持有其份额. Customer data platform market is further segmented by organization size: 大型企业, 中小企业 (中小企业). 全球范围, the large enterprises segment made up the largest share of the customer data platform market. 基于最终用户, the customer data platform market is segmented into: BFSI, 卫生保健, 信息技术和电信, 媒体和娱乐, 零售, 其他的. The BFSI segment was the largest contributor to the global customer data platform market in 2022. 根据地区, the customer data platform market also can be divided into: 北美, 欧洲, 亚太, 事物 (中东和非洲), 拉美. North America is estimated to account for the largest share of the global customer data platform market.

市场细分
按部署方式: 云, 本地部署
按组织规模: 大型企业, 中小企业 (中小企业)
按最终用户: BFSI, 卫生保健, 信息技术和电信, 媒体和娱乐, 零售, 其他的
按地区: 北美, 欧洲, 亚太, 事物 (中东和非洲), 拉美

The global customer data platform market report offers detailed information on several market vendors, including Acquia, 公司. (AgilOne Inc.), ActionIQ, 公司, 奥多比公司, Amperity, 公司, Ascent360 Inc., Blueconic, 公司, Caliber UX, 公司, dba CaliberMind, Commanders Act, D4t4 Solutions plc (Celebrus), Ensighten, 公司, Exponea s.r.o. (Bloomreach), Leadspace, 公司, Lytics, 公司, 微软公司, mParticle, 公司, NGDATA, 公司, Optimove Inc., 甲骨文公司, Salesforce Inc., SAP系统公司, SAS Institute Inc., Segment.io, 公司. (TWILIO INC.), Tealium Inc., Teradata Corporation, Terminus Software, 公司, The Dun & Bradstreet Corporation, Treasure Data, 公司. (Arm Ltd.), Upland Software, 公司. (BlueVenn), Zeta Global Holdings Corp., 除其他外. 在这份报告中, 全面分析关键参与者及其策略，以了解市场的竞争前景.
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报告范围
• To analyze and forecast the market size of the global customer data platform market.
• To classify and forecast the global customer data platform market based on deployment mode, 组织规模, 最终用户, 地区.
• To identify drivers and challenges for the global customer data platform market.
• 检查竞争性发展，例如合并 & 收购, 协议, 合作与伙伴关系, ETC。, in the global customer data platform market.
• To identify and analyze the profile of leading players operating in the global customer data platform market.

为什么选择这份报告
• Gain a reliable outlook of the global customer data platform market forecasts from 2023 到 2029 跨场景.
• 确定投资的增长领域.
• 通过公司简介和市场数据保持领先于竞争对手.
• 以 Excel 格式进行跨场景分析的市场预估.
• 三个月的战略咨询和研究支持.
• 为单用户许可证提供打印验证.